Resources
Field notes from real audits
Everything here comes from work we actually did. Brands are anonymised; the numbers are not.
What a citation-share audit actually reveals
We audited a national furniture retailer's visibility across six answer engines. The score was not the interesting part.
ReadWhy your product pages never get quoted
Product detail pages are the most commercially valuable pages you own and the least quotable. Here is the pattern we see in almost every audit.
ReadEntity clarity: the homepage test
Ask an assistant to describe your brand with no context. What comes back is your entity record, and it is usually wrong in an instructive way.
ReadAmazon storefronts in AI answers
For DTC brands, the storefront is often better cited than the brand site. That is an opportunity, not an insult.
ReadStart free
See where you actually stand in AI answers
One URL. A full visibility snapshot across ChatGPT, Perplexity, Gemini, Claude, Grok and Google AI Overviews.
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