Company
Where the agent journey broke first
These are real public-surface audits with the brand names removed. The numbers and gap counts are unchanged; no purchase outcomes are invented.
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Readiness case files
Three audits, three different agent barriers
Home & furniture
National furniture retailer
Strong traditional rankings, near-invisible in AI answers. Eighteen of twenty buying questions were answerable from their own site — just not in extractable form.
- Before
- 3.1%
- Opportunity
- 18 of 20
- Gaps
- 41
Building materials
National tile retailer
An enormous catalog with specifications rendered as images. Assistants could name the brand but not a single product line without prompting.
- Before
- 4.6%
- Opportunity
- 12 of 15
- Gaps
- 37
Amazon storefront
DTC appliance brand
The marketplace listing outperformed the brand site in citations. Cleaning up the listing first, then reclaiming comparison queries, was the sequence.
- Before
- 2.2%
- Opportunity
- 9 of 12
- Gaps
- 24
Before = citation share at the audit date. Opportunity = buying questions the brand could already answer. Gaps = readiness findings in the full report.
Pattern
What teams make agent-readable first
Across these audits, the earliest readiness fixes looked remarkably similar—and none required a checkout redesign.
| Fix | Tier | Effort |
|---|---|---|
| One-sentence entity statement on the homepage | Tier 0 | 2 hours |
| Specifications moved from images into HTML | Tier 0 | 1 sprint |
| Six single-question answer pages | Tier 1 | 3 weeks |
| Structured data reconciled with visible copy | Tier 1 | 1 sprint |
Audit read-out
What made the readiness gap clear
We had no idea we were being described instead of cited. Seeing the actual assistant responses was the moment it clicked for the team.
Head of Digital, national furniture retailer
The roadmap was the useful part. Forty findings would have gone nowhere — six ordered ones went into the next sprint.
Ecommerce Director, national tile retailer
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Map your own agent journey
Run the same public-surface audit on your domain or storefront and see which readiness gates need work.
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